The National Hockey League announced the addition of its 32nd franchise on Thursday afternoon. They will be known as the Seattle Kraken when they take the ice at the Climate Pledge Arena for the 2021-22 season. They will be the first expansion team to join the NHL since the Vegas Golden Knights began to play four years earlier in 2017-18.
So, what exactly is a Kraken?
A kraken is a mythological sea creature, with its origins in Scandinavia folklore. According to the legends, the kraken lives in the Northern Atlantic Ocean off the coasts of Norway and Greenland, terrorizing any seafaring vessel which may have had the misfortune to pass by.
How did the new Seattle NHL team settle for Kraken?
The naming of Seattle’s newest professional sports team is likely connected to Jerry Bruckheimer, the co-founder, and co-owner of the team. In the early 2000s, Bruckheimer produced each installment of the Pirates of the Caribbean film series, the second installment of which featured the mysterious Kraken as an antagonist destroying ships.
The logo, also unveiled with the team name, is a letter “S” for Seattle, as well as a nod to the logo of the old Seattle Metropolitans from the 1910s, the first United States-based team to win the Stanley Cup. Within the S we see a tentacle giving us the hint that there is a monster lurking the waters.
There’s a secondary logo mashing up the Seattle Space Needle with an anchor, tying in some local imagery to the overall brand of the team.
The Seattle Kraken will begin putting together their roster via the expansion draft in the Summer of 2021, they’ll play their first pre-season games in September. They will be releasing the Kraken at their brand new Climate Pledge Arena in October 2021. The NHL and all of hockey are excited to see this franchise grow and for the Seattle Kraken to hit the ice.