For as long as one can remember, the National Collegiate Athletic Association has been in control of regulating student-athletes. They organize the tournaments, the awards, transfer rules, and so much more. And above all, they controlled the notion that college athletes could not make money off of their name, image, and likeness (NIL), as they are amateurs playing on scholarships.
However, everything has now changed forever for student-athletes. Name, image, and likeness have been a long-discussed topic in college sports. For a while, a change to allow athletes to sell their rights to make money has been brewing. Now, the time has come, as they will be able to sell their NIL right while competing.
So, what exactly does this mean? Let’s take a look…
Very Early Stages
The NCAA’s decision to allow players to make money off of their NIL came down on July 2nd, 2021… and people still do not know exactly what it entails. At the moment, it is simply a matter of the NCAA suspending their current rules prohibiting students from making money off of their NIL. That being said, which such a sudden change in their stance, everyone is scrambling to figure out what to do.
The Coming Months
This summer and fall will be crucial to laying out the foundation for selling NIL rights and doing so correctly. As things stand, the NCAA has provided schools with the ability to determine what athletes can and can’t do. Take BYU for example, which requires athletes to follow the university’s dress code, grooming standards, and cannot have deals involving alcohol, tobacco, tea, and coffee.
Over the coming months, schools are going to be figuring out how they want to approach the new NIL rulings. And if there is anything that can be counted on, it is that being a power five athlete just got another major perk.
NIL Gives Power 5 Teams Another Advantage
Over the past decade more than ever, the power five conferences have dominated college sports, especially football. The Big Ten, SEC, Pac-12, Big 12, and ACC are known for fielding some of the top teams in the country year in and year out. Due to them being the standard for college sports, they find themselves in prime-time spots more than any other conference.
Therefore, their players will get more exposure than anyone else, giving a power five team a massive advantage in recruiting players. With players now able to make money, playing for Alabama football for example is going to have more advantages than a division three school.
NIL is a Win for Every Athlete
Nevertheless, this is a major victory for student-athletes. Already, many have begun to sign endorsement deals, such as Iowa Men’s Basketball player Jordan Bohannon’s fireworks deal. Hundreds have even joined the Barstool Sports brand popular amongst college students to elevate their own platform. In the end, this is a new day and age for college athletes and one that is being rightfully celebrated.